Credit institutions rely on friendship Banking

In the coming months about 2 out of 5 banks plan to launch new social media projects on LinkedIn, Facebook, Twitter or YouTube. 69 percent of them are already working on supply of short-term fundings. From 2013, another 35 percent of the banks want to engage. Then 53 percent of the cooperative banks are going to start. This is the research result of the "Sector Compass Credit Institutions" study by Steria Mummert Consulting in cooperation with the FAZ-Institut.
Background information For the above study, 100 decision-makers were surveyed in July 2011 from 100 banks in Germany, the institutes with total assets among the largest in the country. The decision makers were interviewed about the industry trends and the strategies and investment goals by 2014. The CEOs, board members, managing directors, heads of corporate development, the director of finance and controlling, sales and marketing director were interviewed. The interviews were conducted with the method of computer assisted telephone interview (CATI).
Two-thirds of the banks also plan to use social media for recruitment and HR applications. Although the communication is especially useful as referrals (76 percent), and communicating about new products (63 percent), but still sell nearly half of the Web 2.0.

While social media currently play first in the information search, but for banking play a subordinate role. Only seven percent of Germans now find bank products on Facebook and Twitter. But among younger customers between 18 and 24 years are almost twice as many, social media is a common information channel.

source: http://www.business-on.de/nds-ost/social-bank-kommunikation-facebook-steria-mummert-consulting-_id4322.html